I guess I missed the gum, although it was introduced in 1954. I looked up some information - it was a long, thin strand about 8" in length and chalky on the outside, popular in the 70's. Mike's right, it isn't made any more, but the company sold the recipe and it's used to make Super Bubble Long Lasting. Super Bubble doesn't come in long sticks but in chunks.
There are several websites that list discontinued or hard-to-find candy and gum for nostalgic folks with a sweet tooth - who knew?
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